ANZ Wealth
Working closely with the ANZ Wealth client team to help articulate their strategic vision across their portfolio: Women's Wealth web presence, ANZ Wealth app, and their customer engagement and experience vision.
Approach
Established a clear purpose for the Grow app. Established positioning amongst other channels. Conducted a current Grow app review and provided recommendations and best practices. Developed a week-in-a-life scenario with supporting detailed wireframes. Developed mood boards and rationale.
Role
As part of a 2–3 member design team, collaborated to produce research planning, artefacts, and discovery deliverables, including a detailed report that articulated the recommendations.
"The future of Grow is conversational — an evolving, integrated personal narrative. It will be relevant, surfacing timely actions, entice exploration into a bigger world of wealth, support the definition of goals and a financial destination, and build knowledge by breaking wealth down to snack size."
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