Venture building in the enterprise
A large enterprise insurance client wanted help to diversify its business into adjacent ecosystems and achieve a substantial gain in revenue and customers in a 5-year time frame.
Approach
Using McKinsey's proprietary Leap methodologies to define potential new business opportunities via venture blueprinting. Squads with venture builders — consultants and internal client members — came together to unpack problems as a product trio (desirability, viability, feasibility) and develop opportunities to test and validate.
Role
Squad design lead (desirability): took initial research from a previous phase, developed several product prototypes, created product requirements, and validated them in the market. Alongside this role, coached the development of digital product design capability in four other venture squads.
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