Reimagine mobile streaming content experiences
A Thai telco's streaming platform sought to modernise their mobile content delivery and create personalised user experiences. The project aimed to develop mobile ecommerce capabilities aligned with evolving consumer purchasing behaviours.
Approach
Conducted extensive customer research examining mobile content and commerce behaviours. Analysed current information architecture, validated the problem statement through research, and tested product vision with end customers regarding value proposition.
Role
Collaborated with local design experts, junior designers, and executive stakeholders to establish a new content model for Thailand. Within a compressed 10-day timeline, developed concepts leveraging the client's distinctive content assets and utilised local talent for validation.
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